CUSTOMER, PRODUCT & MARKET SIMULATION 

The MarketINSIGHT program utilises an advanced micro-simulation methodology that models the reactions and behaviours of millions of consumers to potential new products, positioning and pricing. This program applies your organisations market and product specific parameters and objectives to a sophisticated and detailed database of market, geography and consumer statistics to produce precise and meaningful data-driven strategic product positioning and marketing recommendations.

The Behavioural Business Intelligence (BBI) platform provides sophisticated modelling and forecasting tools that allow you to better understand, predict and influence human decision making of large groups or populations. Underpinned by an award-winning micro-simulation engine, the platform enables you to model, test what-if scenarios, and accurately predict social behaviour for both mass-consumer and internal organizational environments.

The inherent power and flexibility of this innovative modelling and forecasting techniques have been proven across a diverse range of scenarios including:

• Demand and sales forecasting;
• Water, energy and carbon demand forecasting and program evaluation;
• Retail product forecasting and pricing;
• Demand management and behaviour change;
• Environmental policy and socio-economic analysis;
• Rebate and concession analysis; and
• Organizational resource analysis.

Please contact us if you would like additional information or would like to speak with our specialists.