INNOVATION

Galbraith Innovation focuses on innovation technologies and business models that potentially disrupt established business norms. The Firm specialises in a number of key innovation disciplines particularly where these disciplines converge. Areas of specialisation include:

• Broadband/Broadcast Strategy & Infrastructure;
• Digital Content/Services Strategy, Acquisition/Licensing, Marketing & Management;
• IPTV/OTT/VOD TV Strategy & Infrastructure;
• Mobility;
• Social Media;
• VOD Service Outsourcing/Co-Sourcing & Advertising Solutions;

For decades content has been produced and distributed to consumers via a small number of discrete methods: print, radio, cinema, and television.

As such, business models and the technology required to deliver content via such methods has been stable and highly profitable for some time.

More recently, these traditional and very lucrative vertically integrated content delivery models have been disrupted as a multitude of innovative content delivery mechanisms and market challengers have emerged and user expectations, and indeed demands, have evolved driven primarily by the ubiquitous connectivity provided by the Internet.

The one single factor that has caused this paradigm shift that we are now witnessing is interactivity. Interactivity has given consumers a level of control over their content consumption that they have never had before and are unlikely to concede.

Galbraith Innovation was specifically formed to address these and similar critical issues that confront our clients and to define, develop and deploy sustainable business solutions to these strategic dilemmas.

Please contact us if you would like additional information or would like to speak with one of our specialists.